Leadership: Our Story

When a world-class media researcher and proud Georgian meets a Texan with a talent for creative storytelling, it’s a recipe for fun and friendship that leads these two fiery females to starting a business that builds brand culture through strategic research and storytelling.

From wine reality shows in the Hill Country of Texas, to London night pub crawls, Catherine and Sarah are always up for their next adventure. But they’re most passionate about business and making a positive impact in their community, while giving back to the city through focused partnerships with local nonprofits.

Catherine Coleman, PhD, Co-owner 

With more than 15 year of experience in marketing, advertising, and research, Catherine develops strategy-driven solutions for global issues, clients, and community partners.

Prior to receiving her PhD from the Institute of Communications Research at the University of Illinois, Urbana-Champaign, she has worked as: Market Researcher for eVidient/GE Americom, Recruitment Advertising Representative at TMP Worldwide, Prevention Specialist for the Rape Crisis Center of Chatham County, GA, and Research Assistant for Public Opinion Strategies, and she has consulted as a Market Developer for the Health Sciences Group of the National Center for Supercomputing Applications (NCSA), and for the City of Chicago Initiative, among others.

Her academic research focuses on consumer culture, transformative consumer research, empowerment marketing, representation, and global/cross-cultural marketing and communication. That internationally recognized research is published in places such as: the Journal of Advertising, Consumption, Markets & Culture, the Journal of Popular Culture, the Journal of Public Policy & Marketing, the Journal of Marketing Management, and Advertising & Society Review; she has chapters in various edited books on topics such as social media, ethics and vulnerability, gender and marketing, and positive communication.

Catherine graduated from Sewanee: The University of the South with degrees in English and Psychology, and attended British Studies at Oxford. Prone to wanderlust, she is fascinated by people and cultures, but still enjoys most returning home to friends, family, and community.

A native Savannahian, she thinks nothing is better than her brother’s Shrimp ‘n Grits and tupelo honey (but not together). If you’re lucky, she might make her signature Hester’s Dark Secret cookies or her father’s favorite rum cake (it has pēcans, and lots of rum). But don’t even ask for the recipes. Those are family secrets.

Sarah Angle, Co-owner

Creative Writer | Storyteller | Dreamer

For over a decade, Sarah Angle has worked as a Texas-based writer. She began her career as a daily newspaper reporter and photographer, where she learned to tell stories that mattered in small-town Texas.

After getting her master’s degree from Texas Christian University, Sarah worked as a copywriter at Balcom Agency and later as an in-house creative writer at Mannatech, Inc.

Throughout her career as a creative writer and storyteller, Sarah has worked for brands such as: Frito-Lay, RadioShack, J.C. Penney, Dairy Queen, Honda, Sid Richardson Art Museum, Samsung, and Pizza Inn.

As a journalist, her work has been published in the Washington Post, Boys’ Life magazine, Texas Observer, Fort Worth Weekly, Texas Highways, The Dallas Morning News, and 360 West magazine. In 2014, she won first place from the Association of Alternative Newsmedia for her feature story “From the Land of the Lost.” The following year, she earned a fellowship from the Investigative Reporters and Editors organization and became a board member for the Society of Professional Journalists, Forth Worth chapter. And in 2016, she won the media award from the National Association of Social Workers.

As a community-driven leader and advocate for education and positive social change, she’s enjoyed working as a college professor, teaching strategic communication and writing to undergraduate students.

Sarah lives in Fort Worth with her darling daughter and a house full of books and mid-century modern décor.